Abstract
The Connections between ancient
approaches to rhetoric, as found in Plato and
Aristotle, the prime ancient theorists of
rhetoric, and modern linguistic approaches
to register and genre theory, as in Hallidayan
linguistics, show continuity of thought
across the centuries. They also suggest that
there may be such things as universal
rhetorical principles as evidenced in various
schemata. However, ethical considerations
comprised an essential part of the ancient
view of rhetoric. A major feature of the
modern age is the opportunity to employ
techniques of persuasion by means of new
technological channels such as social media
and blogs. As the use of these techniques
have ethical consequences, so ethical
considerations are becoming more
prominent and perhaps should be
incorporated into linguistic models of
register.
Authors
1-Mark Perkins CEO, Repindex Ltd., Cambridge, UK.
Keywords
Rhetoric, Genre, Persuasion, Ethics, Sentiment, Plato, Aristotle.
DOI Number
10.31703/glr.2020(V-I).01
Page Nos
1-9
Volume & Issue
V - I