The Connections between ancient approaches to rhetoric, as found in Plato and Aristotle, the prime ancient theorists of rhetoric, and modern linguistic approaches to register and genre theory, as in Hallidayan linguistics, show continuity of thought across the centuries. They also suggest that there may be such things as universal rhetorical principles as evidenced in various schemata. However, ethical considerations comprised an essential part of the ancient view of rhetoric. A major feature of the modern age is the opportunity to employ techniques of persuasion by means of new technological channels such as social media and blogs. As the use of these techniques have ethical consequences, so ethical considerations are becoming more prominent and perhaps should be incorporated into linguistic models of register.
Keywords : Rhetoric, Genre, Persuasion, Ethics, Sentiment, Plato, Aristotle.
Authored by :
(1) Mark Perkins
CEO, Repindex Ltd., Cambridge, UK.
Global Language Review (GLR) was introduced by Humanity Only (HO) through the research project sponsored and guided by Humanity Research Council (HRC) - a sub-body of Humanity Development Society (HDS). GLR intends to promote qualitative and quantitative researches and findings with the help of newly emerging tools and patterns utilized in experiments, observations, interviews, analysis and surveys by encircling all major segments of language duly recognizing its interdisciplinary nature. GLR is a broad ranging, quarterly, double-blind peer-reviewed and interdisciplinary research journal which duly recognizes the ubiquitous nature of language and subsumes most of the historical and contemporary disciplines of English language, specifically in linguistics and literature.
