http://dx.doi.org/10.31703/glr.2021(VI-IV).05
10.31703/glr.2021(VI-IV).05
Published : Dec 2021
An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric
The skillful usage of language by politicians in a persuasive manner holds great significance in the politics of democratic states. This paper attempts to study the diplomatic use of catchy and attractive political slogans to convince the voters to vote for them. Political slogans chanted in the processions of Pakistan Tehreek-i-Insaf (PTI) and Pakistan Muslim League-Noon (PML-N) during the 2018 general election campaign were recorded. These slogans served as the data which was analyzed from the perspective of rhetoric by using Hosu and Pavelea’s (2009) model. It was revealed that political slogans are composed persuasively by employing various rhetorical devices like rhyme, alliteration, repetition,synonyms, antonyms, statements, commands, questions, negative, optative sentences. It was also found that political slogans play an important role in convincing and gaining public support. Moreover, these slogans are tactfully formulated as linguistic means for propagating the ideas and visions of politicians.
-
Persuasive Language, Slogans, Political Slogans, Rhetoric
-
(1) Aiman Gul Akram
Lecturer, Department of English, Women University Mardan, KP, Pakistan
(2) Liaqat Iqbal
Assistant Professor, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan.
- Akram, A. G., & Iqbal, L. (2020). A Semantic Analysis of the Political Slogans of Pakistan Tehreek-Insaf and Pakistan Muslim League- Noon. Global Political Review, V(III), 100-114. https://doi.org/10.31703/gpr.2020(V-III).10
- Al-Azzawi, Q. O. (2018). A sociolinguistic study of Iraqi parliamentary electoral campaign slogans. Journal of Babylon Center for Humanities Studies, 8(3), 1-22.
- Al-Sowaidi, B., Banda, F., & Mansour, A. (2017). Doing politics in the recent Arab uprisings: towards a political discourse analysis of the Arab spring slogans. Journal of Asian and African Studies, 52(5), 621-645. https://www.researchgate.net/publication/282 999715_Doing_Politics_in_the_Recent_Arab _Uprisings_Towards_a_Political_Discourse_ Analysis_of_the_Arab_Spring_Slogans
- Bariq, M. A. (2017). A linguistic analysis of Husseini slogans. (Unpublished bachelor's thesis). University of Al-Qadisiyah. Al Diwaniyah, Qadisiyyah. Iraq.
- Bjorkstrand, K. (2012). Does brand strength affect consumer attitude towards slogan? (Unpublished master's thesis). Hanken School of Economics, Finland. Helsinki. https://nanopdf.com/download/does-brand- strength-affect-consumers-attitude-towards- slogans_pdf
- Burke, K. (1969). A Rhetoric of motives. http://www.communicationcache.com/upload s/1/0/8/8/10887248/kenneth_burke_- _a_rhetoric_of_motives_1950.pdf
- Hosu, I., & Pavelea, A. (2009). The analysis of the candidates' slogans in the Romanian presidential campaign. Journal of Media Research, 3(6), 18-30. https://www.researchgate.net/publication/344 728154_The_analysis_of_the_candidates
- Hussein, A. L. (2016). The 21st century American and Iraqi election campaign slogans: Salient linguistic and aesthetic characteristics. International Journal of English and Education, 5(4), 143-163. https://www.researchgate.net/publication/344 http://ijee.org/yahoo_site_admin/assets/docs/ 13.28112204.pdfmpaign_-_November_2009
- Inghaish, B. K. (2017). A linguistic analysis of Husseini slogans. Journal of University Of Babylon, 24(2), 692-712. https://www.iasj.net/iasj/download/91b4f23b8 2e4ddfd
- Muhabat, F., Noor, M., & Iqbal, M. (2015). Advertisement of school slogans: Semantic analysis. European Academic Research, 3(1), 419-433.
- Noor, M., Mustafa, R., Muhabat, F., & Kazemian, B. (2015). The language of TV commercials' slogans: A semantic analysis. Communication and Linguistics Studies, 1(1), 7-12. http://webcache.googleusercontent.com/searc h?q=cache:xPTjbtPXVtEJ:article.sciencepublis hinggroup.com/pdf/10.11648.j.cls.20150101.1 2.pdf
- Sitáni S. (2012). Persuasion and the language of advertising: An analysis of print advertising texts. (Unpublished bachelor's diploma thesis). Masaryk University. Czech Republic. Central Europe. https://is.muni.cz/th/pxivr/Bakalarska_prace_ Sitani_330955.pdf
- Xin, J. (2014). A rhetoric-based analysis of Chinese public slogans. Studies in Literature and Language, 9(3), 146-150.
Cite this article
-
APA : Akram, A. G., & Iqbal, L. (2021). An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric. Global Language Review, VI(IV), 47-60. https://doi.org/10.31703/glr.2021(VI-IV).05
-
CHICAGO : Akram, Aiman Gul, and Liaqat Iqbal. 2021. "An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric." Global Language Review, VI (IV): 47-60 doi: 10.31703/glr.2021(VI-IV).05
-
HARVARD : AKRAM, A. G. & IQBAL, L. 2021. An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric. Global Language Review, VI, 47-60.
-
MHRA : Akram, Aiman Gul, and Liaqat Iqbal. 2021. "An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric." Global Language Review, VI: 47-60
-
MLA : Akram, Aiman Gul, and Liaqat Iqbal. "An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric." Global Language Review, VI.IV (2021): 47-60 Print.
-
OXFORD : Akram, Aiman Gul and Iqbal, Liaqat (2021), "An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric", Global Language Review, VI (IV), 47-60
-
TURABIAN : Akram, Aiman Gul, and Liaqat Iqbal. "An Analysis of the Political Slogans in Pakistan from the Perspective of Rhetoric." Global Language Review VI, no. IV (2021): 47-60. https://doi.org/10.31703/glr.2021(VI-IV).05