http://dx.doi.org/10.31703/glr.2023(VIII-I).14
10.31703/glr.2023(VIII-I).14
Published : Mar 2023
An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs
Pakistan YouTube is an increasingly popular platform for sharing creative digital content. Vlogs, in particular, are becoming more and more commonplace as Pakistani creators share their stories with the world. Along with these stories come unique practices of code-switching and borrowing between various languages such as English, Urdu, Punjabi, and other scripts. This article explores how code-switching and borrowing in Pakistan YouTube vlogs convey speakers' identities, employ humour, and add emphasis while impacting the audience's perceptions. By analyzing the reasons behind why speakers code-switch and borrow, the impact of code-switching and borrowing on the audience, and how it reflects broader patterns this paper aims to provide insights into how code- switching and borrowing can influence the way we experience digital media. With the rise of digital media nowadays, YouTube has quickly become a popular platform for vloggers to express themselves.
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Code-switching, Borrowing, Pakistan, YouTube, Vlogs, Digital Content, Language
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(1) Maimoona Maliha Khan
MPhil Student, Department of Linguistics and Communication, University of Management and Technology, Lahore, Punjab, Pakistan.
(2) Tehreem Fatima
MPhil Student, Department of Linguistics and Communication, University of Management and Technology, Lahore, Punjab, Pakistan.
(3) Arshad Ali khan
Associate Professor, Department of Linguistics and Communication, University of Management and Technology, Lahore, Punjab, Pakistan.
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Cite this article
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APA : Khan, M. M., Fatima, T., & khan, A. A. (2023). An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs. Global Language Review, VIII(I), 139-149. https://doi.org/10.31703/glr.2023(VIII-I).14
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CHICAGO : Khan, Maimoona Maliha, Tehreem Fatima, and Arshad Ali khan. 2023. "An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs." Global Language Review, VIII (I): 139-149 doi: 10.31703/glr.2023(VIII-I).14
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HARVARD : KHAN, M. M., FATIMA, T. & KHAN, A. A. 2023. An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs. Global Language Review, VIII, 139-149.
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MHRA : Khan, Maimoona Maliha, Tehreem Fatima, and Arshad Ali khan. 2023. "An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs." Global Language Review, VIII: 139-149
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MLA : Khan, Maimoona Maliha, Tehreem Fatima, and Arshad Ali khan. "An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs." Global Language Review, VIII.I (2023): 139-149 Print.
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OXFORD : Khan, Maimoona Maliha, Fatima, Tehreem, and khan, Arshad Ali (2023), "An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs", Global Language Review, VIII (I), 139-149
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TURABIAN : Khan, Maimoona Maliha, Tehreem Fatima, and Arshad Ali khan. "An Exploration of Code-switching and Borrowing in Pakistani YouTube Vlogs." Global Language Review VIII, no. I (2023): 139-149. https://doi.org/10.31703/glr.2023(VIII-I).14