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DISCOURSE AND SOCIAL MEDIA ACTIVISM INVESTIGATING THE ROLE OF ONLINE DISCOURSE IN PROMOTING SOCIAL CHANGE

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28 Pages : 337-355

http://dx.doi.org/10.31703/glr.2023(VIII-II).28      10.31703/glr.2023(VIII-II).28      Published : Jun 2023

Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change

Abstract

    This research examines the complex connection between online discourse and its role in fostering social change in an era when social media platforms have become powerful instruments for activism. We use a multi-method approach to studying the ways in which activists use language, discourse, and communication in online settings. We hope to learn more about how online speech helps to mobilize, raise awareness, and advocate for social causes by examining both quantitative social media data and qualitative conversation samples. We hope to learn how activists frame issues, interact with audiences, and inspire group action by studying the primary themes, rhetorical devices, and discursive methods they employ. We analyze how posts on social media on a wide range of social causes share common linguistic features, such as emotional language, storytelling methods, and the creation of collective identities. We also look into how activists use tactics like hashtags, viral campaigns, and audience participation to get their messages across.

    Online discourse, Social media activism, Linguistic strategies, Communicative practices, Mobilization, Collective action

    (1) Mahr Muhammad Imran
    Govt. School Teacher, Department of Education, Govt. of Punjab, Pakistan.
    (2) Noor Ul Ain Raza
    Special Education Teacher, Department of Education, Govt. of Punjab, Pakistan.
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Cite this article

APA

    APA : Imran, M. M., & Raza, N. U. A. (2023). Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change. Global Language Review, VIII(II), 337-355. https://doi.org/10.31703/glr.2023(VIII-II).28

CHICAGO

    CHICAGO : Imran, Mahr Muhammad, and Noor Ul Ain Raza. 2023. "Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change." Global Language Review, VIII (II): 337-355 doi: 10.31703/glr.2023(VIII-II).28

HARVARD

    HARVARD : IMRAN, M. M. & RAZA, N. U. A. 2023. Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change. Global Language Review, VIII, 337-355.

MHRA

    MHRA : Imran, Mahr Muhammad, and Noor Ul Ain Raza. 2023. "Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change." Global Language Review, VIII: 337-355

MLA

    MLA : Imran, Mahr Muhammad, and Noor Ul Ain Raza. "Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change." Global Language Review, VIII.II (2023): 337-355 Print.

OXFORD

    OXFORD : Imran, Mahr Muhammad and Raza, Noor Ul Ain (2023), "Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change", Global Language Review, VIII (II), 337-355

TURABIAN

    TURABIAN : Imran, Mahr Muhammad, and Noor Ul Ain Raza. "Discourse and Social Media Activism: Investigating the Role of Online Discourse in Promoting Social Change." Global Language Review VIII, no. II (2023): 337-355. https://doi.org/10.31703/glr.2023(VIII-II).28