Media, Language and Cultural Transformation in Alexies Flight: A Study of Globalization

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Abstract

Globalization is a multidimensional phenomenon that has reshaped all the spheres of life and culture. This article explores how language and media have been treated in the cultural dimension of globalization that has had a transforming effect on the lives of the masses of a marginalized group of Native Americans in Alexie's Flight that demonstrates the cultural transformation of the Native Americans under white discursive practices. Manfred B. Steger's theorization serves as a basis for this study to find out how Native Americans are culturally transformed under the ever-increasing influence of globalization. In this process, language has lost its value at an official and cultural level. Alexie's Flight demonstrates the cultural transformation in the Native Americans. This text is about the white discursive practices affecting Native American culture.

Authors

1-Asma Zafar
Lecturer, Department of English, National University of Modern Languages, Faisalabad Campus, Punjab, Pakistan.

2-Noor Ul Qamar Qasmi
Lecturer, Department of English, Government College University Faisalabad, Punjab, Pakistan.

3-Mumtaz Ahmad
Assistant Professor, Department of English, Government Guru Nanak Postgraduate College, Nankana Sahib, Punjab, Pakistan.

Keywords

Globalization, Language, Culture, Transformation, Native American Literature

DOI Number

10.31703/glr.2020(V-III).10


Page Nos

89-96

Volume & Issue

V - III

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Published: 09 2020

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