THE IMPACT OF EMOTIONAL VALENCE ON LEXICAL CHOICE IN SOCIAL MEDIA A CORPUSBASED PSYCHOLINGUISTIC STUDY

http://dx.doi.org/10.31703/glr.2021(VI-IV).14      10.31703/glr.2021(VI-IV).14      Published : Fall 2021
Authored by : Mudassir Zaman

14 Pages : 145-159

http://dx.doi.org/10.31703/glr.2021(VI-IV).14      10.31703/glr.2021(VI-IV).14      Published : Dec 2021

The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study

Abstract

    This paper examines the role of emotional valence (positive vs. negative emotion) in lexical choice in social media communication, using Twitter as an example. It makes such a comparison between personal (individual users) and professional (organizational accounts) situations based on the Affect Infusion Model (Forgas, 1995), Pollyanna Hypothesis (Boucher and Osgood, 1969), and Sapir-Whorf Hypothesis. A balanced corpus of 32 simulated English tweets was examined using a mixed-methods approach, using quantitative (lexical frequency, Type-Token Ratio) and qualitative discourse interpretation (tone, framing, figurative language) measures. Results showed that personal tweets had more lexical variety, figurative speech, and emotional variability; the professional tweets were more positive, formal, and relatively unemotional, especially in the negative contexts.

    Emotional Valence, Social Media Communication , Psycholinguistic

    (1) Mudassir Zaman
    Secondary School Teacher/ ESL, Government Higher Secondary School Fatima, Mardan, KP, Pakistan.
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Cite this article

APA

    APA : Zaman, M. (2021). The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study. Global Language Review, VI(IV), 145-159. https://doi.org/10.31703/glr.2021(VI-IV).14

CHICAGO

    CHICAGO : Zaman, Mudassir. 2021. "The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study." Global Language Review, VI (IV): 145-159 doi: 10.31703/glr.2021(VI-IV).14

HARVARD

    HARVARD : ZAMAN, M. 2021. The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study. Global Language Review, VI, 145-159.

MHRA

    MHRA : Zaman, Mudassir. 2021. "The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study." Global Language Review, VI: 145-159

MLA

    MLA : Zaman, Mudassir. "The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study." Global Language Review, VI.IV (2021): 145-159 Print.

OXFORD

    OXFORD : Zaman, Mudassir (2021), "The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study", Global Language Review, VI (IV), 145-159

TURABIAN

    TURABIAN : Zaman, Mudassir. "The Impact of Emotional Valence on Lexical Choice in Social Media: A Corpus-Based Psycholinguistic Study." Global Language Review VI, no. IV (2021): 145-159. https://doi.org/10.31703/glr.2021(VI-IV).14